VaViVi is a Canadian children’s brand inspired by imagination, learning, and discovery. VaViVi Publications is the children’s publishing imprint of VaViVi Inc., a Canadian company developing thoughtfully created books for babies and young children.
Our Story
Three Generations. One Beautiful Beginning.
Some stories begin with a dream. Ours began with a little heartbeat.
After nearly 35 years without a new baby in our family, one tiny arrival filled our world with wonder all over again. Tiny fingers, curious eyes and the wonder of a new life reminded us how the smallest beginnings can bring the biggest feelings.
That joyful moment became the inspiration for VaViVi, a name that quietly connects three generations and celebrates the love passed from one generation to the next, the memories we hold close, and the new stories still to come.
What began as a celebration of one new life soon grew into a bigger dream. We pictured a world full of curiosity, imagination, discovery and joy, where every little moment could spark something wonderful and the magic of childhood could be celebrated in meaningful ways.
And so VaViVi was born.
Our journey begins with books, made for little eyes, curious minds and growing imaginations. From a baby’s very first discoveries to the adventures that lie ahead, we hope to create experiences that bring children and families closer together.
As VaViVi grows, so will our imagination and everything we hope to create.
We believe childhood isn’t just one chapter of life. It’s where a lifetime of wonder begins.
VaViVi. Little wonders. Big imaginations.
Where We Begin
Through VaViVi Publications, we are starting with VaViVi Baby, a book collection for the earliest years of childhood, and building a thoughtful publishing program where imagination, visual discovery and shared family time belong together.
Our first publication is currently in development: a high-contrast visual experience for adults to share with babies aged 0–3 months. Books are where we begin, and we will keep the same care for young readers and the people reading beside them in everything that follows.
Our Mission
To make the joy of books part of life’s earliest moments.
Our Publishing Philosophy
Child-centred
We begin with the child’s stage, attention, and sense of wonder.
Age-appropriate
Language, pacing, and illustration choices are considered for the intended reader.
Original and imaginative
Each concept is developed to offer its own inviting creative world.
Thoughtfully reviewed
Editorial choices and final materials receive human quality review.
Quality and access
We aim for clear, welcoming books families can enjoy together.
Our Creative Process
VaViVi develops books through editorial planning, creative illustration processes, and human quality review. Depending on the project, digital and AI-assisted creative tools may contribute to artwork development. Each publication is reviewed as a complete reading experience before it is prepared for release.
Our books are created for shared enjoyment and discovery. We do not present them as medical, developmental, or educational advice, and we do not claim endorsements that have not been independently verified.
Canadian Publisher
Publishing from Canada, for families everywhere.
VaViVi Publications is a Canadian-based children’s publishing business and a publishing imprint of VaViVi Inc.
